INTEL ESSENTIAL FOOTPRINT PROGRAM

For over four years the Essential Footprint (EF) program has been is a comprehensive effort by Intel’s digital team to improve search ranking, page traffic, and user experience on a key set of intel.com pages that are identified as critical for key audience segments. The team uses in-depth data and research to help validate and understand what information our audience is seeking as part of their customer journey. They then build out pages to meet customers on their journey, serve them the content they are seeking, and ultimately push them further down the funnel. This is called customer intent modeling, or CIM. Pages that have used the CIM consistently perform at a much higher level in search, page traffic engagement, and user satisfaction than non-CIM-aligned pages. The design and content team has evolved the program to bring in new data and data visualizations, improved page design, and a team of expert writers who know technology topics and can create powerful content (Conducting over 600+ SME interviews) that users want.

Creative Directed sales enablement and educational content for cloud solution architects and other IT and business professionals who care about cloud. As part of its Cloud Insider Community, Intel wanted to train partner program members on a variety of cloud topics and generate sales lift for partners in the Intel Partner Alliance. In service of that goal, we’ve developed more than 20 videos over the last 12 months. The videos have earned an email CTR of more than 70%, with a high percentage of viewers watching more than 50% of each video.
Ten episodes will deliver in Q1, and six more episodes are in process for early Q2 delivery.

Watch Cloud TV Episodes

online content and over 60 episodes were created

Cloud Computing topics covered:

Databricks |

Scaleable Processors |

AI in the Cloud |

Cloud Tools |

Edge Computing |

Security |

Data Preparation |

Sustainability |

DevOps |

Migrations |

View Intel Cloud Program Social >

Creative directed the team working on sales enablement for the Tokyo, Beijing and Paris Olympics. The team had lofty revenue goals and needed to get up to speed fast on dozens of innovative solutions being rolled out for the first time on a world stage.

Our team not only to created great sales enablement assets but also coordinate the efforts of several agencies across the globe to create sales training materials, capture video and photo content, and deliver, so sales could have great conversations with customers. This required the approval of not only Intel and key partners but the International Olympic Committee to make sure we adhered to the letter of the global sponsorship agreements. The result was a smooth experience for the global Intel teams and fast production of a large volume of solution stories. Content types created for this sales enablement effort were: Olympic Games Solution Maps, Gold Decks, E-Books, Infographics, Business Briefs, SME Solution Videos, and Executive & Technology Partner Interviews.

goals

Capture content, interviews, and stories covering Intel® solutions at the Olympic Games.
Develop sales enablement content that tells the story of Intel at the Olympic Games.
Engage and educate sales team on the solutions developed for the Olympic Games.
Leverage content to create excitement among current and potential Intel partners about Intel solutions used at the Olympic Games.

results

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INTEL ESSENTIAL FOOTPRINT PROGRAM

online content and over 60 episodes were created

Cloud Computing topics covered:

goals

results

USD 200 million incremental revenue for Tokyo

USD 240 million incremental revenue for Beijing

USD 400 million incremental revenue for Paris 2024