Creative directed the team working on sales enablement for the Tokyo, Beijing and Paris Olympics. The team had lofty revenue goals and needed to get up to speed fast on dozens of innovative solutions being rolled out for the first time on a world stage.
Our team not only to created great sales enablement assets but also coordinate the efforts of several agencies across the globe to create sales training materials, capture video and photo content, and deliver, so sales could have great conversations with customers. This required the approval of not only Intel and key partners but the International Olympic Committee to make sure we adhered to the letter of the global sponsorship agreements. The result was a smooth experience for the global Intel teams and fast production of a large volume of solution stories. Content types created for this sales enablement effort were: Olympic Games Solution Maps, Gold Decks, E-Books, Infographics, Business Briefs, SME Solution Videos, and Executive & Technology Partner Interviews.
goals
Capture content, interviews, and stories covering Intel® solutions at the Olympic Games.
Develop sales enablement content that tells the story of Intel at the Olympic Games.
Engage and educate sales team on the solutions developed for the Olympic Games.
Leverage content to create excitement among current and potential Intel partners about Intel solutions used at the Olympic Games.
results
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